Are you tired of repetitive, uninspiring corporate events that just don’t seem to engage your audience? You’re not alone. In a recent episode of The Event Pro Show, host Seth Macchi tackles the all-too-common issue of “boring events,” offering a fresh perspective on how to inject creativity into every gathering—by tapping into the experience and insights of your event partners.
Let’s dive into some of the biggest takeaways from Seth’s thoughts, and see how you can break your own event cycle for good.
The “Know-It-All” Trap and How It Can Limit Creativity
One of the most liberating themes from the episode is the acknowledgment that planners aren’t required to have all the answers. Often, there’s an unspoken pressure—especially when crafting RFPs—to show up with every box ticked and every idea polished. But Seth challenges this norm, suggesting it can actually stifle creativity.
Event professionals, he says, don’t have to be fountains of inspiration 24/7. Instead, we should be comfortable not knowing everything, and lean into the expertise of our partners. This shift in mindset isn’t just refreshing, it’s necessary for those who want truly memorable events.
The Secret Weapon: Regional AV Partners
While Seth’s advice applies to working with all kinds of partners—florists, caterers, and beyond—he puts a special focus on AV (audio-visual) partners, drawing from his own industry experience. His top recommendation? Build a close relationship with a solid regional AV company. Why regional? These teams know your city, your venues, your local freelance talent, and the unique challenges venues can present.
When you bring your AV partner into the conversation early, they become collaborators in the ideation process. Instead of guessing at what’s possible or patching together tech solutions after the fact, you can work together from the ground up. That means creative ideas that are not just inspiring, but feasible and tailored to your event’s needs—and your audience.
Leverage Their View from the Field
AV partners (and any strong event partner) often work on dozens, if not hundreds, of events each year. This arms them with invaluable insights—not just into what’s trending and working well, but also what to avoid. Seth encourages planners to “use the shortcut of other people’s experience.” Surrounding yourself with experienced pros is a proven hack in life and in business, offering smart, strategic guidance without the trial and error.
Make It a Year-Round Relationship
But what if you only host one major event a year? Seth has you covered. Stay connected with your AV and other production partners even when you’re not actively planning. How?
- Tap Them for Venue Insights: AV pros are always in and out of venues and can share up-to-date layouts, challenges, and tips. Even off-cycle, don’t hesitate to get their input.
- Discuss Trends: Schedule quick chats about what’s hot and what’s not in tech and event production. What are clients loving? What solutions are working? AV partners have their finger on the pulse.
- Tour the Warehouse: Get a behind-the-scenes look at the gear, meet the team, and better understand what resources are available for your next event. It’s a great way to spark new ideas.
Strengthen Partnerships, Expand Knowledge
Ultimately, frequent touchpoints with your partners strengthen relationships, build your “creative bench”, and prep you for greater event success. Whether it’s AV, catering, or decor, being proactive expands your expertise and boosts your confidence—all of which show up in the quality of your events.
If you want to plan events that “wow”, don’t go it alone. Harness the creative synergy that comes from true partnership—and say goodbye to boring events for good.
Stay tuned to *The Event Pro Show* for more insights, tips, and inspiration from industry leaders who share your passion for creating exceptional events.
