– Webcasting (Part 7 of 7) –
Preparing for Your Next Webcast
Now that you’ve learned the essentials of webcasting, we know that you can’t wait to start incorporating live webcasts into your company and your events! To make your next webcast a seamless experience, we’ve outlined some ways to help you prepare for a successful live broadcast of your next event.
Questions to Ask Before Your Next Webcast
In the second article in this webcasting series, we introduced the three main components of webcasting: Network, Platform, and Hardware. Keep those components in mind when planning for your next webcasting event. Ask yourself the following questions:
Is the network adequate for my webcast location?
A network that meets your webcasting requirements is necessary to keep in mind when planning your next webcast. Depending on the video quality you want, you must determine the upload speed you need. For greater video quality, you will need faster internet. To make this easier on you, the chart below displays our recommendations.
Recommended Upload Speed |
|
VIDEO QUALITY |
SPEED REQUIRED |
| 480p30 | 3-5 megabits per second (mbps) |
| 720p30 | 6-13 mbps |
| 1080p30 | 15-25 mbps |
| 4k, UHD | 25-35 mbps |
Who will need access to this webcast?
Think about your audience. Will the webcast be publicly available? Or, will you need secure access? If it will be open to the public, decide on the streaming platform you want to use for hosting your webcast. If security is essential, a hosted solution will be a better option.
How will I use my next webcast?
Referring back to our previous blog posts, think about how you want to use your next webcast. Depending on who you are trying to reach and your preferred location, consider whether a remote, studio, or live event webcasting option serves you best.
Webcasting from a remote location: Choose this option if you are hosting an event, presentation, or meeting at your venue.
Studio webcasting: This is the best option if you need complete control of your environment for a broadcasting experience that appeals to both you and your audience.
Adding webcasting to a live event: This option is best if you have an existing event that you want to broadcast to reach a broader audience.
Do I want to self-host my next webcast or partner with a professional AV provider?
There are several scenarios for you to “self-host” webcasts. Companies do it every day with services like Google Hangouts, Zoom, and WebEx. When your meeting needs to provide a dependable webcast as a replacement for a live event or as an added component to a live event, consider an AV provider like LEMG. Check out our streaming packages below to see which one will best fit your needs.
Streaming Packages
Remote Webcasts
Our Remote Webcast package includes a basic, fully produced livestream. Packages start with a single camera, camera operator, and a video director with all equipment to stream your event or presentation. You can upgrade to a multi-camera, fully produced event, if needed, which will allow you to capture every speaker and every angle on live video. We assist with set up at the venue of your choice, connect to your network, and stream your event on your desired platform. A recording of your event will be available for use after your event.
Studio Webcasts
Similar to a TV show, when you choose a Studio Webcast package, we design our set to match your branding. We can accommodate a wide variety of formats from single-camera presentations to a multi-camera set with audience and viewer interaction. This package includes integrating the Web Stream into the platform you choose. A recording of your event will be available to you for use after your event.
Live Event Streaming
If you’re already producing a live event, adding live streaming can increase engagement and boost your return on investment from a large virtual audience. This option is relatively simple and adds more participation options for your attendees. We’ll make a recording of your event for your use after the event.
If you need help figuring out how to get started and what it is that you need, we offer consulting services. Just contact us to get started!
Check out our full suite of Webcasting Services.
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